Marketing is constantly evolving, driven by emerging trends and advancing technologies. It now plays a crucial, active role in business, and one that’s essential for growth.
When starting a business, it’s not always easy to get your marketing right on the first try. Rather than using your time on creating and executing on strategies, you can seek help with fractional marketing support. In this article, we will discuss what fractional marketing support is and why your business might need this.
What is Fractional Marketing Support in Business?
Effective marketing requires a great deal of work, from planning strategies and campaigns that align with your business goals, to executing them, and analysing the results they bring. Doing this along with running the day-to-day for a business can become challenging.
However, you can create less room for loss and more room for growth by reaching out for marketing support. Fractional marketing support is a service that involves businesses outsourcing their marketing tasks to marketing experts on a part-time or contractual basis. Rather than hiring a full-time team to deal with marketing (which can be a financial strain for a starting business), you can access the same level of specialised skills at a lower cost.
The major role a fractional marketing support specialist plays is to take charge of the marketing department and it includes actions like posting daily on social media, generating leads, and monitoring campaigns. This helps to free up time and other resources for a business owner to focus on other aspects of the business.
Depending on the aspect of focus, there are various types of support specialists when it comes to fractional marketing support.
Fractional Chief Marketing Officer (CMO) Support
A fractional CMO support is an executive-level marketing expert that provides leadership support for the entire marketing team. Just like the CFO and CEO positions in various businesses, the CMO helps to ensure organisational structure in the marketing sector of your business.
As a fractional officer, your CMO support will be available for the period stated on your contract and in that time, will help your team develop and execute effective marketing strategies. They will also help to oversee the rest of your marketing team and ensure everyone aligns with your business goals.
Fractional Content Marketing Support Specialist
A fractional content marketing support specialist will focus on planning, creating, and distributing high-quality content that speaks your brand, engages your audience, and pushes brand awareness. They are in charge of creating content strategies, blog posts, whitepapers, website copy, and newsletters.
If you need help with content, they are the ones to call and their role is flexible, so you can reach out when you have urgent needs, such as a product launch or an expansion.
Fractional Digital Marketing Support Specialist
With everything in the world taking a digital turn, it is ideal to have help from a digital expert if you are looking to execute on your marketing plans. A fractional digital marketing specialist is someone you call on, on a part-time basis when you need help with digital marketing.
They are in charge of all data-driven marketing plans such as search engine optimisation (SEO), paid advertising, email marketing, social media management, and many more.
Fractional Social Media Support
While a digital marketing specialist handles social media management in some cases, a social media support specialist may be a better solution given their area of specialisation. A fractional social media support specialist will work on a part-time basis with responsibilities such as scheduling social media posts, interacting with customers, and optimising content for brand promotion.
Fractional Growth Marketing Support Specialist
If you are looking for a faster way to scale your business and accelerate growth, a growth marketing support specialist could be an important consideration. However, the cost of having one onboard for a full-time position can run high. This is why hiring a fractional growth marketing support specialist on a part-time basis could be a more cost-effective option.
As growth marketing experts, they will help to create data-based marketing strategies by monitoring the market and developing campaigns that work across various channels for accelerated business growth.
How Fractional Marketing Support Can Help Your Business
It has been well-established that marketing is one of the most effective tools that can help to grow and improve your business. In this section, we will discuss why fractional marketing support is the right solution to help your business deliver on its marketing goals.
Budget Management
Budget is one of the top considerations of many business owners when it comes to getting fractional marketing support. Dealing with a business and its needs can get overwhelming. This is why a business owner may need to seek support. Hiring full-time or in-house marketing support specialists can become expensive for a growing business to manage, coupled with the fact that you may not require their services long-term. You can save some money for other projects by contracting fractional marketing support services for the time required and for a lesser amount.
High-Level Expertise & Direction
Having marketing support means that your business has direction on what to do next and what actions to take to get there. Marketing support specialists are experts in their field, and they come equipped with the knowledge and experience to help your business navigate challenging landscapes with less errors and more results.
Uniformity & Quality
Outsourcing your marketing plans to marketing support helps your brand achieve consistency and quality across all your brand platforms. Rather than the inconsistency that comes with having to deal with many things at once as a business owner, you can achieve more with fractional marketing support. A marketing support specialist helps to engage with your audience and create compelling content with uniformity and quality that helps to enhance your brand’s image.
Better Time Management & Enhanced Focus
Another benefit of fractional marketing support for your business is time management. As a business owner, there are thousands of tasks that demand your time and undivided attention. Sometimes, paying attention to one can be at the detriment of another. However, having marketing support can help to solve this problem.
You can outsource your marketing tasks to a specialist who has expertise on these matters which allow you the time to focus on other business priorities.
Bottom Line: Fractional Marketing Support for Your Business Agile Marketing Strategies
Fractional marketing support is a game-changer for businesses looking for a cost-effective and agile approach to marketing.
This also means you can focus on other aspects of your business while still making strides. If your business is ready to commit to one, you should reach out to a brand marketing management specialist or agency with your goals in mind. They will help take you through the ideal discovery process to develop agile marketing strategies that puts your business on the map.
Frequently Asked Questions
What is a fractional marketing support job description?
The role of a fractional marketing support officer or specialist is simple: to provide assistance to business owners to achieve their marketing objectives. The job description involves providing expert marketing solutions such as content creation, social media management and engagement, campaign development and analysis, and monitoring results. Fractional marketing support does all of this for a business without being a full-time employee and these services can be provided to different businesses or companies in the same period.
What business needs fractional marketing support?
Every business can benefit from the services of fractional marketing support specialists. The qualifying factor in most cases is a business owner that is overwhelmed by having to run both administrative and marketing tasks alone. Any business that needs help dealing with marketing plans and strategies but is running on smaller resources should look into hiring a fractional marketing support specialist.
Can fractional marketing support help with product marketing?
Yes, fractional marketing support can help with product marketing by working on brand positioning, launch strategies, and other aspects of promoting a product. As a marketing expert, a fractional marketing support specialist can implement best practices into product marketing, offering fractional product marketing support to boost product acceptance and sales.
Where can I find fractional marketing support services?
If you need a fractional marketing support specialist for agile marketing strategies, you can easily discuss your requirements with a Fractional Marketing Team like The Brand Project. You can also get recommendations from other business owners or companies who have had marketing support in the past.
