Proptech Marketing Services 👩💻
Proptech has long been changing the face of real estate, but even the most innovative tools need strategic marketing strategies to make an impact.
Proptech Marketing
Agency in Australia
At The Brand Project, we specialise in tailored marketing solutions for proptech companies looking to revolutionise the real estate industry. Our expertise helps proptech innovators connect with key audiences, from real estate professionals to tech-savvy buyers and investors. By combining data-driven strategies with creative campaigns, we position your platform to gain visibility, build trust and drive adoption in a competitive market.
Targeted Marketing For Proptech
Proptech has completely revolutionised the traditional real estate market. AI tools for market prediction, VR and AR property tours, 3D models of property development sites and fintech platforms for property investments are just some of the tools that have been taking over the market. But here’s the thing: no matter how groundbreaking your product is, it won’t sell itself. In addition to innovative proptech solutions, you need a customised and focused marketing strategy that introduces your product to the right people.
At The Brand Project, we create hyper-focused marketing campaigns for different audience segments including investors, real estate agents, property developers, buyers and sellers.
Backed by years of experience in the industry, our real estate marketing funnels and systems maximises your ROI and takes your proptech business from just an idea to a reality.
Educational Campaigns for Proptech
Before we get to selling your product and proptech to the world, we focus on creating educational and informational marketing campaigns. This way, people can get a clear idea of what your tech does, why is it absolutely necessary and how your product can help.
Through eye-catching infographics, clear web and social copies, and short-form videos, we give people bite-sized information about your tech. Our educational campaigns are focused entirely on creating credibility, trust and expertise.
Proptech Product Demo Campaigns
Our product demo campaigns focus on showing your audience exactly what your tech can do, its features, applications and future implications on the property market.
We use short demo videos, live walkthroughs, and interactive presentations to target and answer the pain points of your users. We also create targeting and retargeting ads with ad creatives, social posts, and email campaigns to drive sign-ups for your demos.
Lead Gen Campaigns for Proptech Businesses
Using targeted Google Ads, social media retargeting, and conversion-focused landing pages, we ensure your product gets in front of decision-makers like investors, real estate agents, and buyers.
With CRM integration and email workflows, we attract leads and drive them naturally through the sales funnel to increase your leads and conversions. Every campaign we design is regularly optimised for optimal engagement and conversions.
PR and Media Outreach Campaigns
Strong endorsements and associations can skyrocket your proptech business’s success. That’s why we also offer PR and media outreach marketing campaigns that are fully focused on building a strong market standing.
We collaborate with industry blogs, real estate publications, and mainstream media to get your tech out there. We pitch your success stories, product launches, and innovations to credible outlets, position you as an industry leader, and connect with investors, real estate professionals, and potential clients.
Proptech Industries
We Work With🙌
Our marketing services support a number of different proptech. Here are some of them:
Our work in action 😉
Looking for a customised package? Speak to us.
How Our Proptech Marketing
Services Work 👀
Discovery Session
Before we start working with you, our team conducts thorough one-to-one calls and consultations with you to understand your proptech business, your budget, target market and future goals. This understanding helps us recommend the best marketing strategy for your business at that point in time.
Tailored Strategy for Your Proptech Business
Once we have the initial information, our team gets started on creating a custom strategy that aligns with your business goals and resources. We use a combination of marketing strategies to maximise your ROI and ensure that your product is getting visibility and traction.
Implementation
After we are done building the strategy, we brief its lifecycle to you before implementing it. Our team at The Brand Project then implements the strategy across different platforms like LinkedIn, Meta, and Google.
Marketing Optimisation
Once our implemented campaigns start getting some traction, we revisit our strategies if needed and make data-driven changes. This optimisation and re-optimisation ensures that your campaigns stay up to date with your audiences’ behaviours, interests and market trends.
Reporting
To keep you in the loop, we offer monthly reports on our campaign performance. Our reports contain measurable metrics that can be used to quantify the success of our campaigns.
Grow Your Proptech
Business 😉
Your proptech solution has the power to transform real estate, and our marketing campaigns have the power to transform how people perceive your proptech solution. Whether you’re launching an AI tool, growing a listing portal, or scaling a fintech platform, we create targeted marketing campaigns that deliver real results. Get in touch with us today to take your business to the next level.
Client Testimonials
The Brand Project came highly recommended as highly skilled and talented professionals who make marketing a breeze. They certainly didn't disappoint!
The Social Expression
I cannot recommend The Brand Project team highly enough! I recently engaged them and I was blown away with the whole process and the results. No question - 10/10!
The Rental Network
The Brand Project are total professionals and were fantastic to deal with. They are highly skilled. They always followed everything through promptly. Thank you!
MPS Advocates
The Brand Project are an amazing company and I look forward to continuing our great relationship together for a long time to come.
Cinematx Studios
It's been great working with The Brand Project. They are super responsive, easy to communicate with, have a breadth of skills and just gets the job done with ease!
We Are All
Highly recommend the team at The Brand Project. I was taken aback by the overall quality of their work and professionalism! Stress free experience. Well deserved guys!
Ray White
FAQs about
Proptech Marketing
What is proptech marketing, and why do I need it?
Proptech marketing focuses on promoting technology solutions for the real estate industry. It’s essential to build brand awareness, attract investors, and engage users for your product.
How can marketing help my proptech startup grow?
Effective marketing helps introduce your product to the market, builds credibility, drives user sign-ups, and attracts investors by showcasing your unique selling points.
What platforms are best for proptech marketing?
For proptech, marketing platforms like LinkedIn, Google Ads, Facebook, Instagram, and industry-specific publications are effective for reaching real estate professionals, investors, and end users.
What is included in a proptech product demo campaign?
A proptech product demo campaign includes short videos, live walkthroughs, interactive presentations, and targeted ads to showcase your product's features and applications.
How do you optimise proptech marketing campaigns?
We use data-driven strategies to monitor and adjust campaigns regularly based on performance metrics and market trends to ensure maximum ROI for your marketing campaigns.
What types of content do you create for proptech marketing?
For proptech marketing campaigns, we create infographics, web and social copy, demo videos, blog posts, email campaigns, ad creatives, and graphic design assets to engage and educate your target audience.
How do you measure the success of proptech marketing campaigns?
Success of a proptech marketing campaign is measured using metrics like lead generation, website traffic, user sign-ups, conversion rates, and ROI, which are included in our monthly reports.