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The Third Day, an industrial warehouse entertainment venue in Melbourne’s North, faced challenges due to the impact of the COVID-19 pandemic on the hospitality industry. With the cancellation or limitation of events, the venue sought a strategic approach to boost ticket sales for an upcoming in-house music event.
In the midst of a challenging environment, The Third Day aimed to sell more tickets for its live music event. With limited capacities and uncertainties surrounding event attendance, the goal was to design a social media campaign that would not only drive ticket sales but also navigate the complexities of pandemic-related restrictions.
Our team devised a comprehensive digital conversions strategy tailored to The Third Day’s unique requirements. The 6-week social media campaign, strategically timed around a 2-week lockdown, exceeded expectations. Through regular updates and continuous optimisation of ad performance, the show achieved remarkable success.
This case study demonstrates our ability to navigate challenges, develop targeted strategies, and achieve exceptional results, even in a challenging market.